Archive for May, 2008

are iphone owners gearing up to be greased [again]?

Friday, May 30th, 2008

iPhone Grease
As a proud iPhone owner (which bought the iphone after the price drop), I’ve been on a curious journey figuring out if my current iPhone will ever have access to AT&T’s 3G network? Recently, I was down at the Apple Store, Easton, Ohio purchasing a new iMac and asked one of their Geniuses on the issue. According to the Apple Genius, and I quote “You know, I’m not sure … we’ve heard nothing.” Okay, fair enough. So yesterday I’m at an AT&T store buying a charger for a LG phone (which is already discontinued - 5 months after purchase) and posing the same question to the AT&T CSR and she said flat out “No, your current iPhone will NEVER work on the 3G network.” Obviously this news elevated my tone because I’ve had the iPhone for only 6 months and finding out that I’ll always be stuck with AT&T’s sorry @ss Edge Network.

I’m hoping Apple will learn from their initial high price iPhone blunder and offer backward compatibility for current iPhone customers and the 3G Network. If not, I’m sure the backlash will be severe, because in my 20+ years of purchasing tech equipment, this would be the shortest shelf life for any device. Oh, but your iPhone will still work … Ahhh yes, so does my Apple PowerPC 7500 with a 500MB hard drive. Point is, ethically this would not be right at all, and blow any trust Apple has built over the years, especially with new ex-Micro$oft customers. So AT&T get ready for the knock out punch, because if you don’t offer us the 3G Network, be certain that Apple will make plans to ditch you as the sole American wireless carrier.

Posted by: MJ
AGS Idea Works
p.s. Adobe would you please offer us the Flash plug-in for the iPhone??? How stupid is that?

an email about email…

Friday, May 9th, 2008

email marketing that is. a well designed email is a great place to show off your client’s brand, and a campaign that’s easy on the eyes - and a pleasure to read - builds trust and loyalty with readers and won’t bore them to tears. so if creating great looking campaigns is one of your client’ s style goals, then we’re happy to help you get started.

remember that an email is a front door to other things - a website, a signup screen, a landing page with video content, a confirmation email, print collateral and more. These items are great opportunities not only to reinforce your client’s branding, but also to take advantage of the moment of undivided attention you have once someone takes the trouble of clicking one of your links. make sure your client’s branding - and your client’s brand voice - carry over to those supporting screens, and use the opportunity to present your readers with even more content, or product links, literature requests or anything else that’s relevant and useful.

a good email provides useful information, but a well-written email provides useful information in a voice that your readers can relate to.

Example 1 
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