the burst –> ags idea works

email marketing that is. a well designed email is a great place to show off your client’s brand, and a campaign that’s easy on the eyes - and a pleasure to read - builds trust and loyalty with readers and won’t bore them to tears. so if creating great looking campaigns is one of your client’ s style goals, then we’re happy to help you get started.

remember that an email is a front door to other things - a website, a signup screen, a landing page with video content, a confirmation email, print collateral and more. These items are great opportunities not only to reinforce your client’s branding, but also to take advantage of the moment of undivided attention you have once someone takes the trouble of clicking one of your links. make sure your client’s branding - and your client’s brand voice - carry over to those supporting screens, and use the opportunity to present your readers with even more content, or product links, literature requests or anything else that’s relevant and useful.

a good email provides useful information, but a well-written email provides useful information in a voice that your readers can relate to.

Example 1 
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Example 6 

Tags: email marketing

This entry was posted on Friday, May 9th, 2008 at 2:43 pm and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.